Welcome to Wikimarkt!

We've started this wiki in order to help people especially students understand a little bit better economic and marketing terms.
In our wiki you can search for terms using the search engine, as well as add new ones with their own definition. Being students of Athens University of Economics and Business, we believe and we hope that our wiki will be more than usefull to you. Enjoy!!

Few words about our university and our department

The Athens University of Economics and Business (AUEB) was originally founded in 1920 under the name of Athens School of Commercial Studies. It was renamed in 1926 as the Athens School of Economics and Business, a na
me that was retained until 1989 when it assumed its present name, the Athens University of Economics and Business.
It is the third oldest University in Greece and the oldest one in the general fields of Economics and Business. Up to 1955 the School offered only one degree in the general area of Economics and Commerce. In 1955 it started two separate programs leading to two separate degrees: one in Economics and the other in Business Administration. In 1984 the School was divided into three Departments, namely the Department of Economics, the Department of Business Administration and the Department of Statistics and Informatics.In 1989, the University expanded in six Departments. From 1999 onwards, the University developed even further and nowadays it includes eight academic departments, offering 8 undergraduate degrees, 28 Master degrees and an equivalent number of Doctoral Programs.
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The Department of Marketing and Communication is one of the newest and most dynamic departments of Athens University of Economics and Business. The Department was established in 1989 and began registering students in 1992, initially under the title “Department of Operational Research a
nd Marketing”. From the start, it became the most popular department in the field of Economics and Business Administration. It is today one of the most popular departments and hence most demanding, in terms of entry qu
alifications, among all Greek university departments regardless of scientific field. It is the first university department in the field of marketing, the only one combining marketing with communication and one of the few that offer specialization in new communication technologies.

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